Glenwood, AL – Principals for the Pursuit Channel and the Edmonton, Alberta, Canada-based WILD Television Network (WILD TV) have announced the formation of a strategic alliance to better serve their audiences. The new alliance will offer unique crossover efficiencies and increased target penetration for the hunt-fish-shoot manufacturing community serving the United States, Canada and several key European markets.
Pursuit Channel and what will become the re-branded “WILD Pursuit” network in Canada combine for 25 years of international broadcasting acumen serving tens of millions of households. WILD launched in 2004. Pursuit is entering its 11th season as a leading distributor of exceptional, Nielsen-measured, independently driven outdoor content.
“This super-synergized, seamless coalition creates world-class competencies for our continent’s most important, most active conservationists,” said Rusty Faulk, CEO of the Pursuit Channel. “To combine and package a multi-national bundle of enthusiasts on this scale promises to create a next-level portal for our friends and partners in the manufacturing, conservation and political sectors.”
“This new alliance with Pursuit Channel is thrilling,” said Ryan Kohler, President of the WILD businesses. “WILD Pursuit is the reboot of a great favorite, giving our subscribers access to never-seen-before, top- end outdoor programming. Conversely, Pursuit opens an American pipeline of entertainment featuring the programs of our Canadian content partners, showcasing some of Canada’s – the world’s – most impressive big-game species. Incredible landscapes. Charismatic new personalities.”
The announcement follows a record-setting pace for Pursuit Channel, which adds a treasure-trove of new shows in 2019, including Bassmasters content. “We are thrilled to be able to air The Bassmasters on Pursuit Channel, which has an unmatched track record of growth among the audiences our anglers and sponsors most want to reach,” heralded Bruce Akin, B.A.S.S. CEO.
Pursuit Channel is currently active in more than 30 million Nielsen-audited households following a remarkable 15-percent surge in delivery during the past 11 months. The Pursuit Channel – WILD TV alliance, creating WILD Pursuit to serve Canada, precedes more big news from Pursuit Channel during next week’s 2019 SHOT Show in Las Vegas, NV (booth #10735, Level 2), and preceding it.
Pursuit Channel, a categorical leader in HD home delivery, is active nationally via DIRECTV HD, AT&T HD, DISH Network, Fios by Verizon HD and Centurylink Prism HD, Cox Communication and the National Cable Television Cooperative (NCTC). Since subscribing to Nielsen for its reporting in January 2018, Pursuit added 4 million households. Additionally, PursuitUp provides free viewing for hundreds of episodes through ROKU, Amazon Fire TV, iPhone and Androids.
MOOSE Media, www.moosemedia.com, represents producer time-buy schedules, network advertising campaigns and many marketing functions for the Pursuit Channel.
