Mossy Oak launched its first fishing pattern, Elements Agua, at the ICAST show in July 2017. Since then, Mossy Oak has built the Mossy Oak Fishing Team to eight of the top anglers in the world in both saltwater and freshwater categories. In addition Elements Agua has been named the official pattern of B.A.S.S., Major League Fishing and the Cabela’s Collegiate Bass Fishing Series. Mossy Oak Fishing has also stepped up to sponsor bass fishing competitions for anglers from the high school level up.
“If 30 years of making Mossy Oak camo has shown us anything, it’s that our patterns mean more than just a way to hide from critters,” said Toxey Haas, founder and CEO of Mossy Oak. “Instead, wearing Mossy Oak has become an expression of who we are. With Elements, we wanted to create designs that are completely different than anything we, or anyone else has ever done before without sacrificing our deep connection with nature. Like its name says, Elements is designed from the most basic building blocks of the natural world and represents an exciting new direction for Mossy Oak.”
Mossy Oak Fishing Team members continue to wear Elements Agua pattern as they compete, go to events and simply as a representation of the lifestyle they love, fishing and being outdoors. Mossy Oak Fishing Team members include Bassmaster competitors Kevin VanDam (Team Leader), Gerald Swindle, Ott DeFoe, Jordan Lee, Matt Lee and Brandon Palaniuk. Championship walleye fisherman, Johnnie Candle and saltwater fisherman, Mark Davis of “BigWater Adventures” also contribute their world-class skills, knowledge, and accomplishments to make the Mossy Oak Fishing Team one of the most accomplished and elite groups of anglers in fishing history.
Besides these individual sponsorships, Mossy Oak Fishing is the title sponsor of the Mossy Oak Bassmaster High School Fishing Series, the supporting sponsor of the Carhartt Bassmaster College Series and the presenting sponsor of the Huk Performance Fishing Bassmaster Elite Series tournament at Upper Chesapeake Bay.
“Since we launched Elements Agua at ICAST 2017, we have experienced incredible feedback from our industry partners and customers and that feedback has evolved into several meaningful partnerships,” said Chris Paradise, Sr. Vice President and Chief Sales Officer. “We are excited for what we have accomplished in a year and look very forward to our second ICAST show and what will come out of it.”
